Step 1:  Setting the Scene  |  Before meeting with any Clients, do this...

The Establishing Shot

An establishing shot is the first sequence of a new scene, designed to give the audience and overview of the scene that follows. This is a popular film and television term that should also be considered when meeting with a potential Client.

Humans unconsciously make short cut conclusions instantly!  Whether you agree with the message or not, your meeting space reveals a great deal about you.

Create a Meeting Space that Promotes Your Brand

If you’re a minimalist, your meeting space should be kept simple.  Incorporate lots of natural light, clean lines and zero clutter.  Make the only focus in the room your conversation and your portfolio.

If you meet at a local coffee shop, use “convenience” as your theme.  Everything you do should be easy for your Clients, and flexible.

Meeting at the Four Seasons Hotel over tea suggests your brand is refined, and elegant.  Make certain that every bound album, every brochure and the clothes you wear convey that message.