Step 4: Seeing is Believing | What do they love and what is important
Portfolio
By this stage the couple should feel very comfortable with your professionalism and your ability to understand their needs. Now its time to impress them with your portfolio!
Watch them as they flip through your albums, and answer any questions they have. Keep in mind which images they pay special attention to – good or bad, and use that information to your advantage.
Storytelling
Talk about your experience and approach toward documenting a wedding. Discuss your shooting style and how some of the photographs were captured. Refer to specific photographs and talk about what went into capturing that moment.
The Do Not Sell Photographer's Guide to Booking Clients